![]() ![]() ![]() People don't buy what you do, they buy WHY you do it.“Why” focuses on inspiration and shared beliefs.It literally taps the part of the brain that inspires. When we communicate our purpose first, we communicate in a way that drives behavior. The Golden Circle Organizations with the capacity to inspire think, act and communicate from the inside-out. We tell people WHAT we do, we tell them HOW we’re different, and then we expect a behavior like a purchase. The Golden Circle We naturally communicate from the outside-in – from the clearest thing to the fuzziest thing. The Golden Circle Why Very few organizations know WHY they do what they do. ![]() This can set them apart from competition. The Golden Circle How Some organizations know HOW they do it. These are products they sell or the services they offer. The Golden Circle What Every organization knows WHAT they do. What we do, How we do it and Why we do it. The Golden Circle Organizations function on three levels. Start With Why How Great Leaders Inspire Everyone to Take Action Exploring the concepts of the Golden Circle: Learn your Why at /WhyU Read Simon’s blog at /Blog Follow Simon on Twitter Watch Simon’s TEDx talk at TED.com New CAS initiatives under consideration and the need for context to evaluate strategic priorities.actuarial organization might better serve the needs of members and the public. Competitive challenges from others and the suggestion that a single U.S.Inspired by the work of Simon Sinek: If an organization wants to inspire, it must have clarity around why it exists, and then communicate that to its stakeholders.Start With “Why?” Camille Minogue Midwestern Actuarial Forum Travelers, St. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |